In agriculture, waste is quiet. It does not ring a bell or send a memo. It seeps into soil, drifts into air, and walks straight off the balance sheet. Up to 70% of nitrogen fertilizer can go unused, and that is not a rounding error. That is a system begging for precision and discipline.
Upside Robotics looked at that number and decided “upside” should not just be a name, it should be a margin. On February 11, 2026, the company secured $7.5M in seed funding led by Plural, with Garage Capital and the founders of Clearpath Robotics participating. Early believers ANIMO Ventures, Moxxie Ventures, Entrepreneurs First, and ScaleGood Fund LP helped lay the groundwork. Total funding now exceeds $11M. The valuation remains undisclosed, but the signal is clear.
Congratulations to Jana Tian, Co Founder and CEO, and Sam Dugan, Co Founder and engineering lead, behind the autonomy system. Jana Tian moved from global product development and R and D at Unilever, working on brands like Ben and Jerry’s, to living in an RV on farms to earn trust the old fashioned way. That is immersion. Sam Dugan, BASc ’22 from the University of Waterloo, took autonomous systems out of controlled environments and into row crops where corn does not care about theory, only results.
Founded in 2024 and operating between San Francisco and Waterloo inside the Velocity ecosystem, Upside Robotics builds small, solar powered autonomous robots that move between rows and deliver nitrogen directly to the root zone, not once at the start of the season, but continuously and precisely. The robots have driven more than 10,000 autonomous kilometers, applied over 100,000 liters of fertilizer across more than 1,300 acres, and built a waitlist of more than 200 farms. Field deployments report up to 70% reduction in nitrogen use and up to $150 per acre in savings, numbers that speak both climate and cash flow.
This is climate tech with a calculator. Lightweight machines mean minimal soil compaction. A remote management and analytics platform allows farmers to supervise fleets, monitor crop health, and manage fertilization without being physically present. A data driven decision engine, informed by satellite data and field observations, times and doses nitrogen with intention instead of habit.
The 2026 season targets more than 3,000 acres across Ontario and the United States, including the Corn Belt, where fertilizer costs, labor shortages, and weather volatility collide daily. Plural and the broader syndicate did not fund a concept, they funded traction measured in kilometers, liters, acres, and dollars per acre. The lesson is straightforward. Get close to the customer. Build in real conditions. Prove value before you amplify it. Farmers need precision that pays, and Upside Robotics is making a compelling case that intelligent input is the new yield.
