Waste is a $145B business in the United States. 2.2B tons globally. 300M tons here at home. We produce it like it is a hobby. And for years, the software running this mountain of material looked like it was built when fax machines were still considered innovation. So when Hauler Hero stepped into the arena in 2020, it was not chasing shiny objects. It was chasing trash. The unsexy, unfiltered, operational grind that keeps cities clean and balance sheets honest.
Now Hauler Hero just closed a $16M Series A led by Frontier Growth, with Disruptive Founders Fund, Somersault Ventures, and K5 Global backing the move. That comes after a $10M seed led by I2BF Global Ventures with K5 Global, Somersault Ventures, Recall Capital, and a roster of operators and ServiceTitan executives who know the smell of real operations. Total raised now tops $27M. No vanity math. Just capital aimed at momentum.
Respect where it is due. Mark Hoadley, Co Founder & CEO, and Ben Sikma, Co Founder & President, saw an industry still running on paper route sheets and “good luck” as a workflow. Mark Hoadley brought vertical SaaS muscle from ServiceTitan. Ben Sikma brought waste management M&A scar tissue from Routeware and the deal trenches. That blend matters. One knows software scale. The other knows where the operational bodies are buried.
From headquarters at 32 Mercer St, 4th Floor, New York, Hauler Hero built a cloud based operating system that pulls CRM, billing, dispatch, routing, driver apps, and customer management into one platform. One login. One system. Less swivel chair, more signal.
The traction is not theory. Since the seed round in late 2024, Hauler Hero doubled customer base, revenue, and headcount. More than 200 waste companies now run on the platform, serving 750,000+ residential and commercial customers across the country. About 4.5M pickups per month flow through the system. 35M pickups since launch. Over $300M in annualized GMV. Office teams save more than 14 hours a week on admin. That is not a feature. That is oxygen.
And then the AI shows up with a hard hat. Hero Vision uses truck mounted cameras and computer vision to flag service issues and revenue opportunities. Hero Chat handles the everyday resident questions before they become hold music. Hero Routing pulls from millions of historical stops to adjust routes in real time. This is not AI for press releases. This is AI for Tuesday morning at 6:12 a.m. when a route goes sideways.
Cities like Sunnyvale and Redlands are on board. Operators like West Oahu Aggregate, Greenleaf Recycling, and Carolina Waste are in the mix. When municipalities and independents align on software, that tells you the product is not just pretty. It works.
The business takeaway is simple and uncomfortable. Massive industries hide in plain sight. If you bring modern tools, respect the operator, and prove ROI in hours saved and dollars captured, capital follows competence.
