There is a difference between knowing your numbers and knowing your work. Most companies can tell you revenue to the penny. Ask them how the work actually flows through the building and you get silence. That gap is where Reflow lives.
Reflow, founded in 2024 and based in San Francisco, just launched with $15M+ in seed funding to make enterprise operations observable at scale. The round is backed by e2vc, Basis Set Ventures, Bling Capital, Better Tomorrow Ventures, and Designer Fund. Smart capital betting on clarity in a world drunk on dashboards.
Founder Uğur Kaner has been here before. As a repeat founder who previously co-founded Collective, backed by General Catalyst, Gradient Ventures, Expa, and Ashton Kutcher, Uğur Kaner understands that ambition without visibility is just expensive optimism. Reflow is built with operators in mind because he has been one. The pitch is simple and sharp: enterprises measure outputs, but they do not truly see the work that creates them. And artificial intelligence cannot improve what organizations do not understand.
Reflow makes operational work observable across people and systems. Not surveillance. Insight. It shows how work actually moves, where it stalls, what it costs, and what deserves automation. Instead of guessing which process to optimize, leaders can see it in real time and measure ROI over time. Workflow intelligence becomes more than a slide in a board deck. It becomes a system of record for enterprise operations.
The early proof hits. Rohan Powar, Finance, Analytics and Strategy at Collective, shared that Reflow saved Collective $1.2M in just 2 months by surfacing optimization opportunities and helping prioritize the highest impact improvements with measurable ROI. That is not theory. That is math. Robert Robles, Chief of Staff at Boundless, described how Reflow gave visibility into unit economics, workflows, productivity, and cost. When operations teams can see the game film, they stop arguing about what happened and start improving what happens next.
The funding will accelerate technology development and expand Reflow’s reach across modern enterprises with large operational teams doing high volume, computer-based work. In an era where everyone talks about AI agents, Reflow focuses on the foundation. Before you automate, understand. Before you scale, see. Before you promise efficiency, measure it.
Enterprise operations have always been the quiet engine room. Reflow turns on the lights. And when the lights come on, decisions get sharper, capital gets smarter, and automation stops being a gamble and starts being a strategy worth betting on.
