In hospitality, the room used to be the product. Sleep, shower, minibar regret, repeat. But somewhere between the infinity pool and the spa menu, someone asked a dangerous question. What if the night is optional? That question just turned into $2M.
daypass.com, founded in 2023, has closed a $2M investment round led by a private capital group specialized in experiences, hospitality, entertainment, and the hotel industry. No vanity metrics. No chest beating. Just capital aimed straight at international expansion, team growth, stronger tech, and deeper agreements with hotel chains and premium experiences. When money moves like that, it is not chasing a trend. It is backing a category.
Credit where it is due. Rafael Gómez, CEO & Co-Founder, along with Co-Founders Javier del Hierro, Raúl Yáñez Alonso, and Raúl Hita, saw idle inventory hiding in plain sight. Pools without swimmers. Spas without spa days. Gyms echoing with good intentions. They built a marketplace that lets hotels monetize the hours between check in and check out. A day pass is not a compromise. It is a conversion.
In roughly 6 months of operation, daypass.com integrated more than 600 hotels, resorts, and beach clubs across Mexico, Colombia, Dominican Republic, and Spain. More than 10,000 day passes sold. Over $1M+ in GMV. That is not a beta test. That is proof of appetite. Iberostar and Princess Hotels validated the model. Sectur in Mexico went further, launching Colección México inside the platform to spotlight Pueblos Mágicos and help them commercialize experiences directly. When public institutions lean in, you know the thesis holds water.
And the thesis is simple. Travelers want flexibility. Locals want access. Hotels want incremental revenue without building another tower. daypass.com sits in that sweet spot where supply meets spontaneity. Search by destination, choose your pool, spa, gym, beach club, book online, show up. No overnight stay required. Just experience on demand.
Now the ambition stretches wider. The plan is to operate in 26 countries during 2026, targeting strategic markets in Europe, Latin America, the United States, and other key tourism destinations. That is not expansion for ego. That is expansion because underutilized assets are a global language.
The business lesson here is sharp. Category creation is not about slogans. It is about seeing waste as opportunity and building distribution around it. Rafael Gómez and team did not invent hotels. They unlocked their daylight.
