When most companies are still stuck playing Whac-A-Mole with risk, chasing yesterday’s threats with last quarter’s data, Supply Wisdom is doing something far less reactive and far more radical: watching the entire chessboard in real time, across every piece. Financial. Cyber. Operational. ESG. Compliance. Location. Nth-party. You name the domain, they’re monitoring it 24/7, globally, with AI that doesn’t blink.
Founded in 2017 by Atul Vashistha, a sourcing veteran who saw through the fog of one-time vendor assessments long before most people learned to spell “ESG,” Supply Wisdom isn’t just another SaaS platform bolting on risk scoring to keep up appearances. This is full-stack, always-on risk intelligence, wrapped in patented tech and led by a team that reads more like an ops-world Avengers lineup. Jenna Wells, former Marine Corps intel officer turned CEO, is steering this machine with clarity and purpose. Sowmya Krishnaswamy, the CTO with nearly two decades of engineering chops, is turning predictive analytics into art. And with Tom Thimot now advising after a CEO stint, the signal-to-noise ratio just got even sharper.
They’ve just locked in a $14M Series B led by Jurassic Capital, with returning firepower from Fulcrum Equity Partners, Florida Funders, and Conductor Capital. That’s not just capital, that’s conviction. You don’t double down unless you see a team operating on signal while everyone else is still chasing noise. What unlocked this round wasn’t smoke and mirrors. It was enterprise traction, clients like UnitedHealthcare, BNY Mellon, and Bank of Ireland, real metrics (100% median growth landed them No. 61 on the Inc. Regionals list), and real global coverage across North America, Europe, Asia.
This isn’t about dashboards and alerts, it’s about arming global enterprises with actual foresight. The kind that sees what’s coming down the supply chain before it wrecks your compliance, your brand, or your bottom line. They’re already embedded in financial services and tech, but now they’re eyeing telco, logistics, and manufacturing. Because if you’re running anything complex at scale, and you’re still relying on quarterly questionnaires and static GRC frameworks, you’re already late to the party.
The future’s not linear, and Supply Wisdom isn’t building for the past. This $14M is headed straight into product expansion, predictive modeling, N-tier supplier analytics, and a hiring spree across engineering, data science, and global success. That’s not a roadmap, it’s a war plan.
The name says it all. You don’t get supply wisdom from reports. You earn it from signal, speed, and the ability to see the whole field. This team? They’ve built the lens. Now they’re scaling it.
