Imprint just pressed its name deeper into the financial ledger. A $150M Series D led by Khosla Ventures, a $1.2B valuation, and suddenly co-branded credit cards stop sounding like sleepy bank products and start sounding like leverage. Not noise. Signal. The kind that makes legacy issuers check their dashboards twice.
Daragh Murphy did not arrive here by accident. Irish-born, Duke Law trained, shaped at WilmerHale, sharpened at McKinsey, then dropped into the operational blender at WeWork, Daragh Murphy walked away in 2019 with a clear allergy to slow systems and rented infrastructure. Alongside Gaurav Ahuja and Michael Pechman, both forged at Thrive Capital, the company was born during long pandemic walks through New York with one blunt realization. Midmarket brands were being forced into co-brand programs designed for airlines and mega hotels. Wrong cut. Wrong fit. Imprint decided to tailor from scratch.
That decision became ImprintCore, a vertically integrated issuing and processing stack built cloud-native, no COBOL ghosts attached. Real-time underwriting. Modular rewards. Brand-level control over data and experience. Launches in under 6 months instead of a year plus. This is not cosmetic innovation, it is structural, and the numbers keep backing it up. Revenue moved from $15M in 2023 to $70M in 2024. Cardholders grew 200% YoY. 400K+ consumers are already in the ecosystem, supporting $450M in outstanding loans as of March 2025.
When Rakuten, Booking.com, Crate & Barrel, Fetch, Brooks Brothers, Turkish Airlines, H-E-B, and PayPal with Venmo integration migrate, the message is clear. Portfolio conversions close in half the industry time. Wallet share doubles. Lifetime value jumps 8x. Cardholder spend lifts 20%. Fitch does not hand out AAA ratings casually, yet Imprint earned one on a $300M securitization and secured roughly $1.5B in credit lines from Citi, Truist, and Mizuho.
Khosla Ventures, Thrive Capital, Ribbit Capital, Kleiner Perkins, Hedosophia, Spice Capital, and Timeless are not betting on plastic. They are betting on rails. With Keith Rabois on the board, operators like Mariana Coontz and Kathleen Leonik reinforcing the financial and compliance spine, and a roadmap expanding into debit, secured cards, flexible financing, AI-driven automation, and the mprint Rewards Network, this company is turning loyalty into infrastructure. Control the rails, control the relationship, and leave an imprint that does not wash off when the statement closes.
Startups Startup Funding Venture Capital Series D AI Automation Rewards Fintech Infrastructure Cloud Cloud Computing Data Data Driven Compliance Technology Innovation Tech Ecosystem Startup Ecosystem DCTalks
