Glassbox has always been in the business of seeing what others miss. Not in the vague, “we know our customers” sense, but in the forensic, frame-by-frame, every-click-matters way. For over a decade, their AI-powered digital experience analytics platform has been quietly watching the world’s most complex customer journeys, then translating that chaos into actionable truth. Today, they’re getting even sharper. Poalim Equity, the investment arm of Bank Hapoalim, Israel’s largest financial group, has taken a strategic stake in the company. No dollar figure disclosed, which is fine, because the real currency here is access, credibility, and a straight shot into some of the most tightly regulated, high-value digital corridors on the planet.
Founded in 2010 by Yoav Schreiber, Yaron Gueta, and Hanan Blumstein, Glassbox began life as Clarisite before rebranding in 2016. Since then, they’ve been embedding themselves deep inside financial services, retail, travel, and healthcare. This isn’t your garden-variety analytics tool; it captures 100% of every interaction, web and mobile, without manual tagging. That means when a customer rage-clicks, hesitates, or abandons a transaction at 2 a.m., Glassbox knows why, not just that it happened. That “why” is the difference between fixing a checkout bug in minutes and losing millions in lifetime value.
The leadership roster reads like a who’s who of execution. Interim CEO Jeff Kupietzky stepped in last December, bringing years of CEO experience at Jeeng and strategic chops from Digital Insight and McKinsey. Co-founder and CTO Yaron Gueta keeps the tech vision locked, while CFO Kobi Carlebach, who steered the company through its IPO and 2024 take-private deal, ensures the math works in every timezone. Co-founder and Chief Business Officer Hanan Blumstein owns the customer success game, turning adoption into obsession.
This latest backing comes on the heels of Glassbox’s October 2024 acquisition by Alicorn Venture Partners for roughly $150 million. Now private, with Poalim Equity’s weight behind them, the company can focus without the quarterly earnings circus breathing down their neck. The mission is clear: double down on AI and predictive analytics, sharpen fraud detection, and expand deeper into regulated industries where customer trust is currency and compliance is survival.
When you already work with six of the world’s largest banks, Marriott, Danone, and L’Oréal, the stakes aren’t about proving you can play. They’re about pushing the edge of what’s possible in digital experience intelligence. Poalim Equity isn’t just buying into Glassbox; they’re buying into a view of the digital world most companies will never see, but all will eventually feel. The question now is who will see it first.
