Healthcare doesn’t fall apart in the operating room. It unravels in kitchens, bedrooms, and workplaces, where patients are left to choose whether they take the pill, check the vitals, or make the call. Billions ride on those daily decisions, and until recently, no one had a scalable way to keep people engaged in the grind between doctor visits. That’s the space Wellth has been carving out since 2014, and today, they’ve got fresh fuel to scale it further.
Wellth, the Los Angeles digital health company founded by CEO Matthew Loper and CTO Alec Zopf, just closed a $36M Series C. Mercato Partners led the round with support from FCA Venture Partners, Comcast Ventures, and returning backers SignalFire, New York Life Ventures, and CD-Venture. That brings total funding to $56 million, capital that’s been earned on proof, not pitch decks. Wellth’s platform has powered over 50 million daily check-ins, hit 90% care plan adherence, cut inpatient admissions by 51%, and lifted medication adherence by 16%. The math here is simple: engagement equals outcomes, outcomes equal savings, and savings drive investor conviction.
The company’s origin story is strikingly personal. Matthew Loper saw two family members with Type 2 diabetes walk very different paths, one supported, one left alone, and understood that outcomes aren’t determined only in the clinic. They’re built in the countless small moments patients face every single day. That realization became Wellth’s business: combine behavioral science, real-time prompts, and financial incentives into a system that makes healthy behavior less about willpower and more about habit.
The results go beyond academic theory. Wellth is now deployed by over 20 health plans across 25 states, reaching 1.2 million members, many within Medicare Advantage, Medicaid, and Dual-Eligible Special Needs populations. Health plans chasing stronger CMS Star ratings have found Wellth boosts performance, while Medicaid agencies and providers see measurable ROI in reduced avoidable costs. It’s not just software; it’s leverage for the stakeholders who have the most to gain from better patient adherence.
The team reflects that mission-driven execution. Alongside Matthew Loper and Alec Zopf stands COO John Snyder, a former Wellth customer who crossed the table to help scale the company, and Frank Williams, Co-Founder and former CEO of Evolent Health, serving as Board Chair. With this Series C, their agenda is sharp: expand reach across government-backed health plans, accelerate AI-driven personalization, and tighten integrations with the infrastructure of U.S. healthcare.
The chronic condition management market is set to hit $120 billion by 2027. Wellth isn’t trying to dominate the field, they’re targeting the hardest problem in it: daily motivation. Because in healthcare, transformation doesn’t come from breakthroughs alone. It comes from consistency, multiplied across millions of lives. And that’s where Wellth is proving its value.
