If you’ve ever run a go-to-market team, you know the drill: Sales hits the gas, marketing tries to steer, ops holds the map upside down, and everyone’s blaming the CRM. Now imagine giving that chaos a neural upgrade. That’s exactly what Unify just pulled off, landing a $40M Series B to hardwire AI into the bloodstream of outbound sales. This wasn’t a lucky bounce or a soft lob, this was precision execution. Battery Ventures led the round with heavy hitters like OpenAI Startup Fund, Thrive Capital, Emergence Capital, Abstract Ventures, The Cannon Project, and Capital49 backing the signal. That’s not noise. That’s conviction.
Let’s talk founders. Austin Hughes and Connor Heggie didn’t show up to play startup dress-up. Hughes was the growth product architect behind Ramp’s outbound machine, helping scale from “hustle stage” to 12,000+ customers. Heggie’s not your average CTO either, he comes with ML chops from Scale AI and Helm.ai. They crossed paths at Rice University, reconnected through mutuals, and turned a side convo into a mainstage company. Call it tech serendipity or just two guys who read the room and knew exactly what was missing: intelligence that actually sells.
Unify doesn’t pitch dreams. It delivers hard math. $5.6M in annualized revenue, 8x year-over-year growth, 17% month-over-month acceleration, and customers like Perplexity AI and Flock Safety stacking pipeline like it’s peak Wall Street. Flock Safety pulled in $750K in six months. Perplexity AI? $1.7M in 90 days. That’s not theoretical. That’s tactical.
This isn’t your cousin’s AI sales tool dressed up in a hoodie and some ChatGPT prompts. We’re talking 25+ intent signals feeding autonomous agents that research, score, qualify, and launch multichannel sequences across email, LinkedIn, and phones, while syncing back into Salesforce and HubSpot every 15 minutes like clockwork. It’s AI that actually knows what time it is. Bonus points for integrations with 6sense, Clearbit, and Zapier. No fluff, just fire.
With Dharmesh Thakker from Battery Ventures now on the board, the guidance isn’t theoretical either. He’s got Databricks, Gong, and Postman on his resume, and just made it very clear Unify is next in that sentence. The bar is high, and this team likes it that way.
The go-to-market software market is nearly $15B and climbing fast. But Unify isn’t chasing it, they’re engineering their way through it. Not with brute force, but with system-level intelligence that scales with elegance. They’re not another AI SDR. They’re the orchestra conductor of warm outbound, playing a different tune altogether.
So if you’re still stuck buying leads from 2017 and praying your reps hit quota through sheer willpower, you might want to… well, unify.
