TULU just pulled in a fresh 17M Series A extension, lifting the total Series A stack to 37M and total funding to 42M, and the move lands with the kind of thump you feel through concrete. Investors do not throw that kind of weight behind a company unless the market signal is unmistakable. TULU is no longer a clever amenity. It is becoming essential infrastructure for the way urban renters actually live in 2025, not how building owners wished they lived in 1995.
What Yishai Lehavi and Yael Shemer created is a usage economy engine hiding inside the walls of multifamily buildings, student housing, offices and hotels. It delivers appliances, tools, essentials, micro mobility and retail access through smart IoT units paired with an app that treats convenience like a birthright. When a platform scales from 50K residents in 2022 to 500K across 60 cities in 14 countries, and someone uses it every 10 seconds, you are not looking at a perk. You are watching a new operating system for modern buildings quietly take over.
This round co-led by GreenSoil PropTech Ventures, Bosch Ventures and New Era Capital Partners shows how seriously the industry is reading the data. TULU Brain, the AI layer that analyzes real-time usage and predicts what each building actually needs, gives landlords a level of visibility they have been pretending to have for decades. When 78% of residents call TULU their favorite amenity and 82% say they would be disappointed to lose it, owners stop negotiating from instinct and start negotiating from hard numbers.
The founder dynamic between Yishai Lehavi’s architectural and military tech precision and Yael Shemer’s environmental entrepreneurship created a product that feels inevitable in hindsight. It is the same DNA that helped the team scale to 350+ buildings without losing operational discipline. Add in leadership like Oren Tvila guiding R&D, Yuval Shalem steering product, Gregg Jackowitz running global sales and Yonathan Ron driving B2B momentum across North America, and you get a company operating with the confidence of a veteran while still hungry like a startup fighting for every inch.
Major operators like Greystar, Brookfield, BGO, Blackstone, Bozzuto, RXR Realty, American Campus, Silverstein Properties and others are not signing on because it is trendy. They see retention lift, NOI impact and a frictionless deployment model that does not require extra staff or endless training. TULU figured out how to make buildings feel modern without making them feel complicated, and that advantage gets bigger with every new property.
The new 17M fuels expansion across North America and Europe, deepens TULU Brain’s intelligence and widens the brand and mobility ecosystem residents already rely on. The shift from owning to accessing has been years in the making, but TULU is the one turning that shift into an everyday reality. What happens next will be interesting, because once simplicity becomes the expectation, the buildings without it start feeling outdated overnight.
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