Let’s talk Taste.
You ever watch someone order food like it’s a mission briefing? One’s keto, another’s gluten free, someone else only eats purple vegetables on Tuesdays. Welcome to the food world in 2025, where “I’ll have what she’s having” got replaced by “What’s your microbiome saying today?”
Now imagine trying to build a global CPG brand in that chaos. Enter Tastewise, the AI whisperer to the food and beverage industry. These folks aren’t guessing where the market’s headed, they’re already cooking the future with generative AI, billions of food signals, and the kind of data depth that makes even legacy research firms sweat.
Alon Chen saw it coming. Not in a boardroom. At a Shabbat dinner. One table, five dietary philosophies, no consensus on dessert. That’s where Tastewise was born, a real-world insight turned into a global platform. And with Eyal Gaon bringing the engineering horsepower from SimilarWeb and Tapuz, they didn’t just build a data tool, they built the command center for every food exec who’s tired of flying blind.
So it’s no surprise that Tastewise just closed a $50M Series B. Led by TELUS Global Ventures, with backup from Disruptive AI, Peakbridge Capital, Duo Partners, and the ever-loyal PICO Venture Partners, this round isn’t just capital, it’s validation. Validation that food intelligence is no longer a luxury, it’s the front line.
This is what happens when product-market fit isn’t theoretical. $16.9M in projected annual revenue. Clients like Nestlé, PepsiCo, Mars, and Kraft Heinz. 80% of the world’s top food and beverage companies are already onboard. And the real talk? Their AI doesn’t just analyze, it activates. Think TasteGPT spitting out sales decks, campaign assets, and operator insights before your coffee’s cold.
They’re not just watching what people eat, they’re predicting what comes next. And with expansions ramping across North America, Europe, and APAC, Tastewise isn’t dipping a toe, they’re cannonballing into global scale.
Congrats to Alon Chen, Eyal Gaon, Tal Tochner, Yael Shaar Frisher, Jacques Botbol, Kate Nir, Doron Gill, and the entire Tastewise crew. This isn’t just a raise, it’s a remix of what AI can do when it’s built with taste.
