Miami just printed another headline, and this one came with a mic in hand and a camera rolling. Street Poller Media has quietly crossed $500K per month in revenue, bootstrapped, no safety net, just signal and sweat. Let that sit for a second. In a market where everyone is pitching decks about attention, Shane Ginsberg built a machine that actually owns it. Founder, operator, ringmaster of the sidewalk stage. And he did it the old-fashioned way. By getting strangers to talk and the internet to care.
Street Poller Media is not your polished conference room agency. It is 25+ certified pollers across Miami, New York City, and Los Angeles, plus a national bench of street interviewers who understand that culture is not scripted. It is 350M monthly views across its channels and 1.4M+ followers tuned in for raw, unscripted reactions that brands cannot fake. Over 300K+ interviews filmed. 5B+ organic views. More than $50M+ in revenue generated for partners, with over $100M+ attributed to Street Poller videos across campaigns.
And behind the lens, shaping the rhythm and the hook, is Samantha McCarthy, Chief Content Officer. Samantha McCarthy does not just ask questions. Samantha McCarthy engineers moments. The first 3 seconds matter. The pause matters. The laugh, the shock, the sideways glance, all of it becomes the retention engine. She leads more than 15+ editors, pollers, and partners, turning sidewalk conversations into performance assets that can survive the paid media arena.
Ask Polymarket what that looks like. 1M+ installs. 150M+ views. 35% brand lift. 1 in the App Store during the campaign window. Over 20+ unique creatives per week, iterated in real time. That is what happens when street data meets performance media buying.
Street Poller Media calls itself distribution first. Translation: they test on their own viral channels before a brand ever spends a dollar. If it does not hit in the wild, it does not get scaled. Brands spending $50K–$500K per month on paid media are not looking for pretty. They are looking for proof.
There’s something compelling about building a half-million-a-month media company by asking regular people uncomfortable, funny, culturally sharp questions on the street. No studio. No teleprompter. Just instinct, editing discipline, and an understanding that attention is rented by the second.
Congratulations to Shane Ginsberg and Samantha McCarthy on building Street Poller Media into a performance engine that feels more like a movement than a marketing firm. In a world drowning in scripted ads, they chose the sidewalk and turned it into a sales channel.
