Some startups tap politely on the door. Stic rolls up with 3,000 cars already in motion and another 50,000 lined up like LA traffic decided to moonlight as an ad network. When a company builds that kind of momentum in 2 years, you are not watching growth. You are watching gravity negotiate. Founder and CEO Adam Cohen spotted the opening back in 2023 while reading the Wall Street Journal, and at 22 he is treating the OOH world the way a seasoned producer treats stale audio. Fix the levels, boost the clarity, cut the noise.
The $10M Bridge round, led by Accretion Capital with Phil Hellmuth, Adam Waheed and Chris Detert stepping in, pushes Stic to a $200M valuation. Numbers get thrown around in tech like confetti, but this one hits differently. That 12x jump from the $16.8M pre-seed valuation is not luck. It is what happens when you take a fragmented OOH sector built on guesswork and replace it with real data, real drivers and real coverage instead of hope dressed as metrics.
Advisory support from Lucy Guo, Maurice Maschmeyer, Tanya Cohen, Collins Key, Devan Key and Kamo Jurn adds the kind of horsepower you usually only see when a company is scaling faster than the category can define it. What Stic built with removable smart stickers is deceptively simple. Stick it on, activate it and suddenly every mile becomes a verified impression. Brands get live dashboards, neighborhood level targeting, route intelligence and ~35,000 impressions per car per day. Drivers get up to 14 cents per mile without reorganizing their lives. That balance is rare. When it shows up, markets shift.
The business takeaway is clean. PMF is not a feeling. It is a system that produces results loud enough that investors do not need a pitch deck to hear the signal. A 600% driver network surge, partnerships with major national brands and a waitlist bigger than most college towns tell the story for anyone paying attention. Stic solves for efficiency while creating income for people who do not have time for another side hustle with fine print attached.
The upcoming expansion into 30+ states and Canada is not scale for the sake of scale. It is a test for the entire OOH ecosystem, which has been skating by on legacy measurement while digital advertising moved on. With the roadmap pushing into AI-powered analytics, audience insights and deeper campaign intelligence, advertisers will finally see the real-world granularity they have been asking for but settling without.
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