ShopMy just dropped a $70M Series C at a $1.5B valuation, and the numbers tell a story that feels less like a round and more like a revolution in taste. The company isn’t chasing algorithms or clicks; it’s building a system where trust and style are the currency. Founded in 2020 by Harry Rein, Tiffany Lopinsky, and Christopher Tinsley, ShopMy built an empire on one simple truth: people follow people, not ads.
Harry Rein, MIT engineer turned CEO, turned his knack for machine learning into a machine for culture. Tiffany Lopinsky, a Harvard grad who went from analyzing campaigns at Arnold Worldwide to running one of Boston’s most-followed foodie accounts, brought the creator pulse. And Christopher Tinsley, an MIT Sloan brain with a background in finance, brought the business edge that made the math work. Together, they built the missing infrastructure between premium brands, tastemakers, and shoppers tired of soulless algorithms pretending to know their taste.
Avenir led the $70M round with backing from Bain Capital Ventures, Bessemer Venture Partners, and Menlo Ventures, plus a lineup of strategic investors like Sofia Richie, Gregg Renfrew, Raissa Gerona, Aimee Song, and Jacopo Moschin. This latest raise pushes total funding to $177.5M and vaults the company into unicorn territory. Not bad for a platform that started as a creator storefront experiment out of MIT.
ShopMy’s marketplace now powers $1B+ in annual platform sales, moving $352M in brand revenue with a 5x ROI for partners. 185K+ handpicked tastemakers drive discovery for 1,200+ brands. Think Dior, Lululemon, Net-a-Porter, and Sephora. Their Circles platform, launched in Aug ’25, is where human curation finally outruns the algorithm, letting users build their own ecosystems of trust.
What’s wild is that ShopMy has been profitable since ’24, doubling revenue every year and expanding across 130+ countries. Their tools, Lookbooks, Opportunities, Circles, are the new language of commerce: real data, real taste, real returns. The kind that makes brands rethink the spend on traditional ads that cost 222% more and deliver half the heart.
This $70M isn’t about more noise, it’s about more signal. ShopMy isn’t another social platform dressing up as commerce. It’s commerce dressing up as culture, and the fit is flawless.
