Last October 2025, when we first talked about Serval, it felt like catching a signal before the noise showed up. No smoke machines, no hype chorus, just a clean frequency coming out of San Francisco that said someone finally understood how broken enterprise service work had become. Fast forward a few months and Serval just closed a $75M Series B led by Sequoia Capital at a $1B valuation, barely 3 months after a $47M Series A. That is not investor optimism, that is demand moving faster than calendars.
Serval was founded in April 2024 by Jake Stauch and Alex McLeod, both alumni of Verkada who spent years sitting across from IT and security teams watching smart people burn cycles on nonsense. Instead of shipping another dashboard with opinions, they built an AI-native ITSM platform that actually executes. Agentic automation across IT, HR, finance, legal, security, and engineering, all living in one system that does not need babysitting. Tickets are not the product. Time is.
Since August, revenue is up 500%. More than 50% of IT tickets across customers are fully automated. Perplexity turned onboarding and offboarding from hours into instant resolution. Verkada cut median resolution time by 90%. Clay, Mercor, Together AI, Cribl, WRITER, and BILT are not testing the waters, they are running core ops. Serval is not layered on top of workflows. It becomes the workflow, quietly and without excuses.
The tech reads like restraint with teeth. AI-native ITSM, access management, and a workflow engine that writes real code from natural language, then exposes it cleanly in a no-code UI. Workflows live in Git. Audits are explainable. Permissions behave like adults. SOC 2 Type II, HIPAA, GDPR, SAML, SCIM, cloud, hybrid, fully self-hosted. Slack, email, web. No drama, just resolution.
Sequoia Capital led the round with Redpoint Ventures, Meritech Capital Partners, First Round Capital, General Catalyst, Evantic Capital, Sound Ventures, and Radical Ventures. Anas Biad, Patrick Chase, Bill Trenchard, and Marc Bhargava are backing a team that tripled headcount since Series A and is pushing past 100 with forward-deployed engineers sitting inside customer environments. That sales motion tells you everything you need to know about conviction.
Sixteen years ago, Sequoia saw something familiar when ServiceNow was still being explained in conference rooms. History does not copy and paste, but it does echo when product truth meets timing. We saw Serval early last October. The market is catching up now. The automation is already moving.
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