Sequence just closed a $20M Series A and the timing feels less like good fortune and more like gravity doing its job. Founded in 2022 and operating across London and NY, Sequence exists because B2B finance teams were forced into a bad deal for too long, drowning in spreadsheets or trusting systems that crumble the second sales sells something custom. Riya Grover spent a decade watching that tension snap teams in half and decided to build infrastructure that could actually survive modern revenue.
Sequence is an AI-powered revenue operations platform that unifies quoting, billing, invoicing, usage, and revenue recognition into a single system designed for reality, not demos. Usage-based pricing, seat-based models, ramps, trials, bespoke contracts, all flow through one control plane instead of five tools arguing at month end. The result is finance teams spending time on judgment instead of cleanup and sales teams moving faster without breaking downstream systems.
This Series A was led by 645 Ventures with participation from Andreessen Horowitz, Firstminute Capital, Passion Capital, Dig Ventures, and Vor Capital. Add personal checks from CFOs at Decagon, Klaviyo, and Wise and the message gets loud without being noisy. This is finance leaders backing finance-grade infrastructure. Total funding now sits at $38M, which tracks for a company already automating more than $1B in annual invoice volume.
The growth reads like a stress test passed. Sequence crossed 100+ customers, delivered 10x ARR YoY, and averaged roughly 250% QoQ growth with the most recent quarter clearing 500%. Customers like Incident.io, Moonpay, Bill, Cognition, Runway, Primer, and Bridge did not buy a pitch. They bought time back. Arch cut quarterly invoicing time by 80% and recovered $200K. Inkeep closed deals 20% faster and reduced monthly billing time by 91%. Primer pushed revenue leakage under 2% while running 100+ customers with a single finance operator.
The founding team explains the velocity. Riya Grover previously built and sold Feedr to Compass Group and knows exactly what breaks at scale. Eamon Jubbawy helped grow Onfido into a global identity platform before its $650M acquisition by Entrust and understands operational pressure when the stakes are real. Enda Cahill scaled revenue at Choco across 7 markets and brought that muscle to Sequence’s GTM engine. This is not theory. This is scar tissue.
The product vision stays disciplined. Sequence treats AI as a copilot, not a magician. Contract intake, billing, revenue recognition, and agent-driven workflows run with deterministic outcomes, audit trails, and human oversight. SOC 2 Type II and ISO 27001 are non-negotiable because finance does not tolerate vibes.
The CFO tech stack pulled in €1.3B this year because revenue is still the most fragile artery in high-growth companies. Sequence is quietly building the circulatory system and letting everyone else argue about dashboards, which raises an uncomfortable question about how many teams will ever go back once the noise finally stops.
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