Scorability, Austin’s own platform that just pulled in $40M to cut through the chaos and bring clarity to the game. This round was led by Bluestone Equity Partners, joined by affiliates of Luther King Capital Management, with returning believers Silverton Partners, Next Coast Ventures, and even Co-Founder & CEO Brian Cruver doubling down.
Brian Cruver knows how to build tech that scales. He founded AlertMedia, now trusted by 4K+ enterprises for emergency comms, and co-founded Xenex, whose UV disinfection robots keep 700+ hospitals clean. Co-Founder & VP of Sales & Marketing Brett Andrew brings revenue chops from AlertMedia, Demand Media, and StatusPath. Add Catherine Avera leading Customer Success and Kelsey Ozar driving People & Talent, and this isn’t your typical early-stage hustle. This is execution with teeth.
The origin story runs deep. Cruver’s son plays QB at Florida Atlantic University, and watching the recruiting grind exposed how broken the system was. Scorability isn’t just another sports tech app. It’s a verified data and AI evaluation engine designed to strip away the noise. Think LinkedIn Premium for athletics, but built to serve athletes and 28K college programs, without exploiting families.
And the traction is real. Over 1M athletes and thousands of programs already on board. Coaches from the University of Texas to Penn to FAU lean in because Scorability does the dirty work: consolidating metrics, insights, and evaluations into actionable recruiting intelligence. Penn’s DC said it best, the platform handles the groundwork, delivers what matters, and frees coaches to make the right calls.
Now with Bluestone stepping up big, Walker Brumskine (Partner) and Jake Harris (VP) join the board, bringing private equity experience that spans Apollo to sports, media, and entertainment. This isn’t just fresh capital, it’s strategic horsepower.
The $40M fuels expansion beyond football into more sports in 2025, sharper AI tools, bigger databases, and even targeted acquisitions. The play is simple: make Scorability the standard. Not hype, not gimmicks. Just transparency, intelligence, and fairness in a recruiting process that touches millions of families.
