In the restaurant business, back-of-house operations are like the engine room on a ship; you don’t see it, but if it fails, everyone’s going for a swim. In 1998, Gene Peters knew the machinery was broken. After years in the trenches of restaurant operations, Peters saw the same story play out across quick service, fast casual, and fine dining: unreliable back-office support, patchwork systems, and no real-time control. So he built Rosnet, a platform designed by operators for operators, because only someone who’s been in the weeds at 7 p.m. on a Saturday night knows exactly what needs fixing.
From day one, Rosnet has been more than just software. It is the control tower for thousands of restaurant locations, integrating food, labor, budgeting, inventory, and forecasting into one cloud-based platform. It is not just about data; it is about actionable visibility. And the killer feature? A 24/7/365 live support model that means when the fryer is down or the numbers are off, there is an actual human ready to get you back on track before your first customer even notices. Applebee’s, Wendy’s, Corner Bakery, STK, and IHOP already trust it to keep their operations tight.
Fast-forward twenty-seven years, and Rosnet has never taken outside capital, until now. On August 12, 2025, the Parkville, Missouri-based company secured a strategic growth investment from Boston’s M33 Growth. No disclosed amount, no hype over valuation, just a targeted move to accelerate product innovation and expand market reach. It is the kind of deal that says: we are already winning, now we are just going to widen the lead.
CEO Maggie Peters, alongside CFO Geoffrey Wright, CIO Troy Bowley, Chief People Officer Ty Bailey, COS Erin Neuburger, Controller Stayce Holcomb, and General Manager Sridhar Baskaran, now have the fuel to push Rosnet’s capabilities even further. The roadmap? More integrations, sharper analytics, smarter forecasting, and new automation that keeps labor and food costs from chewing through margins. And with M33 Growth’s Brian Shortsleeve in their corner, the resources to execute are now in place.
The takeaway for operators and founders alike is clear: two and a half decades of focus can outlast market noise. Bootstrapping kept Rosnet disciplined. Relentless support kept customers loyal. A purpose-built product kept competitors scrambling. Now with strategic capital, the next chapter is not about survival; it is about scale. Because in this game, you are either running your back-of-house or it is running you. Rosnet just made sure the choice is yours.
