Park Loyalty is one of those rare companies that shows up like it has been training in silence for years, only to reveal it has already built a footprint that most startups chase for an entire decade. The latest Series A round led by Elephant is not about validation. It is about acceleration for a platform that has already expanded into 33 states and Canada, serves 100+ customers across municipalities, universities, transit authorities, private operators, and processes more than 4M citations a year without breaking a sweat. When a company reaches 1,000+ enforcement subscriptions before announcing its first institutional raise, you get the sense that the real story is the discipline behind the growth rather than the dollar figure attached to it.
The architecture of that story starts with Founder and CTO Sriram Somanchi, a 26-year enterprise software veteran who engineered Pro Solutions with the precision of someone who has spent decades watching parking enforcement systems struggle under their own weight. His background through Duncan Solutions, Conduent, CivicSmart, XMLInsider, and PocketMedi gave him the blueprint for a unified ecosystem long before the industry realized it needed one. CEO Marc Lucey spent 12+ years in the trenches of enforcement and mobility, shaping an operational lens that keeps the platform grounded in the realities of municipal demands while still moving fast enough to feel like tech, not bureaucracy.
Pro Solutions delivers that balance through an omnichannel suite built for real-life friction. Enforce Pro brings LPR, real-time verification, and officer reporting together with the kind of smooth reliability that field teams silently pray for. Process Pro handles adjudication, payments, DMV data, and sanctions with a level of automation that reduces human error without erasing human judgment. Permit Pro clears out the hangtag era with digital efficiency. Rewards Pro turns compliance into a loyalty engine that drives local commerce, proving that enforcement can feel less like punishment and more like participation. The automated enforcement module stays camera agnostic because Park Loyalty understands operators want choice, not handcuffs.
That level of clarity only shows up when the leadership bench has depth. CRO Brad Magee brings nearly 30 years of revenue and client strategy. Controller Cathy Williams carries 16+ years of financial rigor from CivicSmart and Duncan Parking Technologies. Principal Software Architect Rushi Munipalle bridges customer insight with technical backbone. Director of Product Jeremy Moon has 25 years steering parking tech roadmaps. Director of Applications Rathan Aukunuru delivers governance and scalability. Director of Client Success Kristin Yatso elevates service into a strategic differentiator. Marketing Manager Julia Scholl translates complexity into narrative with precision.
Elephant’s investment lands like a green light for a company that already built the engine, tuned the suspension, and mapped the route. Park Loyalty is not chasing transformation. It is executing it in real time, one city, one operator, one platform decision at a time.
Startups Startup Funding Venture Capital Series A AI Automation Parking Parking Tech Data Data Driven Compliance Technology Innovation Tech Ecosystem Startup Ecosystem
