Ownwell just reminded the real estate world that sometimes the biggest opportunity is hiding in plain sight, right there on your tax bill. In a market where homeowners feel like they need a second job just to keep the first house, Austin based Ownwell secured $50M in Series B funding. $30M in equity led by Alpha Edison and Mercato Partners, with participation from Intuit Ventures, Left Lane Capital, First Round Capital, Long Journey Ventures, PROOF, and Wonder Ventures. $20M in debt from Western Alliance Bank to add some fuel to the engine. $74M raised to date. Not hype. Capital with intention.
Colton Pace, Founder and CEO, saw the gap early. After managing billions as an investor and backing names like Redfin, Uber, and Spotify, Colton Pace understood something simple and slightly infuriating. Institutional investors fight every basis point. Everyday homeowners? They overpay and move on. So Ownwell was built to democratize the tools the pros use, turning property tax appeals from a paperwork marathon into a product.
Joseph Noor and the executive team including Chang Fu, Caroline Riley, David Holyoak, and Priyanka Gupta have taken that thesis and operationalized it. More than 1M property tax appeals processed. An 88% success rate. Average annual savings of $774 per customer. A 4.7 Google rating across more than 3,000 reviews. That is not a pitch deck fantasy. That is execution with receipts.
Ownwell does not just monitor your assessment and wish you luck. It analyzes property data, identifies opportunities, and manages the appeal. In states like Texas, Illinois, Florida, Georgia, California, Washington, and New York, it offers full service representation. Everywhere else, the National Appeals Packet arms homeowners with personalized documentation ready to file. Realtor.com integration extends the reach. Address in. Strategy out. Only pay if you save. Clean math.
The bigger play is not just trimming a tax bill. It is restoring leverage to the homeowner. When millions overpay billions collectively, the market inefficiency is not subtle. It is systemic. Ownwell wraps real time data, local expertise, and automation into a model that scales nationally while staying grounded in county level nuance. That combination is why serious firms wrote serious checks.
This round is not about celebration laps. It is about distribution, density, and discipline. Scaling nationally, deepening the portal across insurance and utilities, and turning a once opaque process into a repeatable advantage for everyday owners.
