Oats Overnight has always felt like a dare. Not to breakfast, but to the idea that mornings have to be slow, messy, or nutritionally bankrupt. Founded in Phoenix in August 2016, Oats Overnight started with Brian Tate, a former high-stakes poker player who spent twelve years reading tables, managing risk, and knowing when patience beats panic. He left the cards in 2017 and brought that same discipline to oats, protein, and a shaker bottle, building the first versions in his own kitchen and clearing $9M in revenue by 2019.
Oats Overnight secured a $45M growth equity investment from Astō Consumer Partners, the Austin-based firm led by Clayton Christopher and Brian Goldberg. The transaction was a secondary, buying out an early investor’s stake. Not a cash grab. Not a life raft. A signal. Astō backs repeat behavior, not novelty. Clayton built and exited Sweet Leaf Tea, Deep Eddy Vodka, and Waterloo Sparkling Water. Brian has operated inside brands like Amplify Snacks and Nutrabolt. This is pattern recognition at work.
The product earns that confidence. Oats Overnight is not a bowl. It is a system. Spoon-free, high-protein oatmeal shakes built for zero-prep mornings. One packet. Eight ounces of milk or a substitute. A night in the fridge. 20g of protein waiting when the alarm hits. Certified gluten-free oats, chia, flax, real fruit. No artificial colors, flavors, or sweeteners. Breakfast that behaves like a utility, not a project. The name is not cute. It is literal.
Scale followed substance. Headquarters remain in Phoenix at 4121 E Cotton Center Blvd, anchored by an 86,000-square-foot production facility opened in 2023. In September 2025, a 310,000-square-foot facility came online in West Chester Township, Ohio, designed to create 300 jobs, cut shipping times by days, and shave more than $1 per box in cost. Vertical integration here is not a talking point. It is leverage.
The numbers read like a rhythm section locked in. $200M+ in revenue in 2025, up roughly 80% year over year. Over two million customers served. More than 300,000 active monthly subscribers. 90% of first-time DTC customers subscribe immediately. 94% of ecommerce revenue is subscription-driven. Retail now spans 12,000+ doors, including Target, Walmart, Whole Foods, HEB, and Sprouts. This is not overnight success. This is compounding.
Behind it is a bench built for endurance. Brian Tate as Founder and CEO. Vincent Comerford running operations with manufacturing and fulfillment muscle. Nina McKinney driving strategy and retail as Chief Business Officer. Gabriel Marcial shaping the brand as Chief Marketing Officer. A board that includes Dave Ritterbush, Mark Leavitt, and Manpreet Singh. Profitability reached in 2025. Forbes estimates valuation at $350M.
Oats Overnight is not trying to win breakfast with noise. It is winning with habit, infrastructure, and restraint. When serious consumer investors buy secondary, they are not betting on what could be. They are underwriting what already wakes up millions of people every morning, shakes itself together in a bottle, and quietly refuses to be skipped.
