Corn runs deep in America, it’s in our snacks, our syrups, our fuel, our meds. But when Jessica Brondo Davidoff discovered her son’s health issues stemmed from a hidden corn allergy, she didn’t just swap brands, she built a new food category. That moment birthed Cob Foods, founded in 2022 in NYC, turning ancient sorghum into the modern snack revolution no one saw coming.
Cob Foods isn’t just selling a product, it’s selling a clean break from the system. Sorghum, the underdog grain, pops like corn but uses far less water, brings higher protein and fiber, and grows sustainably with just rainfall. What started as a kitchen experiment became a movement that now just secured $5M in seed funding led by 24-time Grand Slam legend Novak Djokovic, who didn’t just invest, he joined as co-founder. When an athlete obsessed with longevity and nutrition bets on a snack brand, you know something’s shifting.
Bullish, Daxos, Furthermore & Venrex joined the round, seeing the same signal the market missed: corn-free is the next clean label frontier. Before the big checks, Jessica Brondo Davidoff was hustling farmers markets in the Hamptons in summer 2024, selling 4 months of inventory in 6 weeks. That’s not buzz, that’s traction in its purest form. And now, with a national launch this Nov 2025, Cob’s puffed sorghum is about to go from beach tents to pantry shelves nationwide.
The flavors hit like playlists: Cacio e Pepe, White Cheddar, Olive Oil & Pink Salt, Seriously Cheesy, and the newly dropped Kettle Corn. All gluten free, corn free, kosher & non-GMO. The snack pops without kernels, safe for toddlers, soft on teeth, big on crunch. It’s priced smart too, 12-packs at $29.99 (reg $36.99), 24-packs at $64.99 (reg $72.99), or $15 via subscription. Clean ingredients, clever science, real taste.
And here’s the kicker hidden in the science: sorghum’s resistant starch naturally boosts GLP-1, the same metabolic pathway targeted by Ozempic, meaning it keeps you fuller longer, snacking with purpose, not guilt. Add in sustainability creds & soil health benefits, and Cob Foods hits where the wellness wave meets climate sanity.
With Novak Djokovic’s capital & conviction fueling Jessica Brondo Davidoff’s vision, Cob Foods is scaling from indie startup to national staple. The roadmap is simple but bold: grow distribution, perfect production, and expand into a full universe of sorghum-based pantry staples built for consumers who read labels & mean it.
Corn had 100 years to dominate the snack aisle. Cob Foods just served notice, it’s sorghum’s turn.
