Customer support has always been the necessary evil nobody wanted to touch, expensive, endless, and almost always disappointing. Tel Aviv’s Notch.cx didn’t just touch it, they tore it apart and rebuilt it. Founded in May 2021 by Rafael Broshi and Elool Jacoby, the mission was simple but brutal: eliminate the trade-off between speed and service.
The result is an autonomous AI platform that resolves up to 87% of support tickets without human babysitting. We’re talking refunds, account updates, order changes, even transactions that hit P&L lines, handled consistently in 75+ languages for clients across NA, Europe, and Asia. Since launch in Feb 2024, Notch.cx has cleared 10M+ tickets and erased 20K-ticket backlogs in under a week. For enterprises, that isn’t just cost-cutting, it’s oxygen.
What makes this different isn’t just the tech, it’s the pricing. The TRUE Resolution model flips the economics: companies only pay for tickets fully resolved. No closure, no charge. That ties revenue directly to outcomes, forcing accountability into a space that’s been allergic to it for decades. In other words, AI finally has skin in the game.
Investors noticed. Lightspeed Venture Partners led a $7M seed (total raised now $15M), with Jibe Ventures, LionTree, Phoenix, and Munich Re Ventures backing the vision. With Tal Morgenstern of Lightspeed Venture Partners sitting in, Notch.cx has the capital and counsel to scale. The enterprise roster is already 30+ strong, including Guardio, with clients seeing 50% support cost cuts after rollout. Numbers like that don’t whisper, they scream.
And the pipeline isn’t shy. Q4 2025 brings a TRUE analytics dashboard. Q2 2026 unlocks self-service agent customization. H2 2026 launches an API marketplace for 3rd-party extensions. Fintech and healthcare are next on the hit list, and headcount is set to jump by 50+ across engineering, sales, and customer success. All aimed at carving out 5% of a global automation market projected to hit $53.3B by 2034.
Credit where it’s due: Rafael Broshi and Elool Jacoby didn’t just build another AI bot with a shiny UX. They built an outcome-aligned infrastructure that enterprises can bet on. Every resolved ticket isn’t just customer support, it’s proof that quality and efficiency don’t have to cancel each other out. If you’re serious about scaling experience without burning cash, this is a Notch worth watching.
