GoWit just pulled off the kind of strategic moment that separates the companies playing in retail media from the ones shaping it. The latest investment led by Nuwa Capital, with Formus Capital, APY Ventures, and DCP jumping back into the mix, is not just another funding headline. It is a signal that the connected commerce ecosystem is tilting toward the players who can operate globally without losing the precision that retailers demand and brands obsess over. When Nuwa Capital steps outside MENA for the first time and chooses GoWit, that is a spotlight, not a coincidence, and it reflects a platform built to scale across continents without breaking its rhythm.
Co-Founder and CEO Emrah Adsan and Co-Founder and Chief Product and Technology Officer Ahmet Enes Dabanlioglu have spent years engineering GoWit into a system that behaves less like traditional AdTech and more like a control tower for commerce media. The 15 min integration has become urban legend in the industry, not because it is flashy but because it removes the friction that kept retailers waiting months just to get to day one. That kind of efficiency lets GoWit power more than 7K brands across twenty markets while keeping performance metrics that read like someone accidentally left the cheat codes on.
Carrefour in Turkey, Union Coop and Mumzworld in the UAE, Raneen in Egypt, Toters in Lebanon, Heureka Group in Europe, plus partners like Goldbach, Spike Media, Akinon, The Trade Desk, and Craftware are not just clients or collaborators. They are proof that GoWit has become the backbone for retailers who want to monetize their first party data and turn their media inventory into a high margin revenue engine that can hit 90% profitability. When you show a return on ad spend north of 64 and conversions above twenty six percent in real deployments, hesitation evaporates. Retailers stop asking whether retail media is worth it and start wondering why they waited this long.
Nuwa Capital’s Sarah Abu Risheh captured the moment perfectly when she highlighted GoWit’s ability to deliver measurable ROI while operating at a global standard. It is the kind of validation that primes GoWit’s expansion across EMEA, fuels deeper AI development, and accelerates the rollout of the GoWit Commerce Media platform that unifies technology, operations, and demand at a time when advertisers are suffocating under fragmentation and lack of standardization.
With leaders like newly appointed Chief Strategy Officer Cemil Toksoz reinforcing the company’s global strategy and technical talent like Senior Backend Developer Mustafa Akcakaya strengthening the core infrastructure, GoWit is stepping into a market projected to hit $220B dollars with a product designed for scale, reliability, and growth. The future of retail media is crowded, but GoWit is moving through that crowd with the confidence of a company that knows exactly where it is headed and exactly why the industry is paying attention.
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