In 2014, a new parent stared into a crib and realized the video feed was lying by omission. You could see a baby, sure, but you could not measure sleep, breathing, growth, or the patterns that matter when the house goes quiet at 2:17 a.m. That gap became Nanit, founded by Dr. Assaf Glazer, Tor Ivry, and Andrew Berman, built on the idea that parenting deserves data with a pulse, not just pixels. NYC for the business brain, Tel Aviv for the computer vision muscle, and a mission born equal parts love, science, and frustration.
That origin story aged well. Nanit just raised $50M in growth capital led by Springcoast Partners, with Upfront Ventures and Jerusalem Venture Partners returning to the table. Total capital now sits around $125M, stacked patiently since early believers like GV, RRE Ventures, Rho Capital Partners, and 645 Ventures leaned in. This round is not about noise or survival. It is about leverage, scale, and finishing a sentence that started in a nursery over a decade ago.
Nanit does not really sell hardware. The camera, Breathing Wear, Smart Sheets, those are instruments. The product is intelligence. 5B+ hours of infant sleep data. Over 1M families across 100+ countries. Babies using the system sleep about 10% longer on average, roughly 36 extra nights of rest a year, and families stick around well past the toddler phase because the value compounds with time.
Under CEO Anushka Salinas, with Co-Founder and CTO Tor Ivry still driving the computer vision engine from Tel Aviv and CFO Mark Frackt keeping the financial discipline tight, Nanit is widening the lens. The roadmap stretches from ages 0–5 toward 0–10, moving beyond sleep into speech, motor skills, and cognitive signals. The Parenting Intelligence System in development is not trying to replace pediatricians. It fills the long gaps between visits, where real life happens and data usually disappears.
Retail partners like Amazon, Target, Best Buy, and Babylist put Nanit on shelves, while research partnerships with Yale and Cornell-Weill put it under scrutiny. That combination is rare and telling. Consumer friendly on the outside, clinically serious under the hood, wrapped in security standards parents can trust.
Springcoast Partners brings a growth mindset built for category leaders, and the returning investors send a signal louder than any quote: conviction. Nanit is not chasing a baby tech moment. It is stretching early childhood into a measurable continuum, one night, one breath, one milestone at a time, letting the data talk while parents finally get some sleep.
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