MoEngage just dropped a power move in the martech arena, locking in a $100M Series F round co-led by Goldman Sachs Alternatives and A91 Partners. This isn’t a “raise and relax” moment; it’s a shot of pure AI adrenaline into the customer engagement game. With $60M in primary capital and $40M in secondary transactions, the deal pegs MoEngage’s blended valuation at $700M and total capital raised north of $250M. In a world drowning in notifications, MoEngage is the one platform that knows exactly when to buzz your phone and why it matters.
Founded in 2014 by IIT Kharagpur alums Raviteja Dodda and Yashwanth Kumar, MoEngage is the story of persistence disguised as innovation. After two startups didn’t quite catch fire, they built one that set the whole field alight. The company now powers digital engagement for 1.3K+ brands across 75 countries, serving over 2B users every month. That’s not scale; that’s symphony. From Bengaluru to San Francisco, MoEngage has built an empire where code meets context and personalization finally means something.
Goldman Sachs Alternatives, with Managing Director Rajat Sood steering the investment, is doubling down from their Series E bet, proof that conviction runs deeper than capital. Joining in is A91 Partners, the sharp investment house founded by Abhay Pandey, VT Bharadwaj, and Gautam Mago. Partner Kaushik Anand, who once led India at CapitalG, has had his eyes on MoEngage for 6 years, and this time, he’s all in. When investors like that lean forward, it’s not luck. It’s trajectory.
The new round will pump 40% straight into Merlin AI, the brainchild blending OpenAI’s GPT smarts with MoEngage’s campaign data. It writes, optimizes, predicts, and personalizes at machine speed. Deutsche Telekom saw +65% CTRs, Thomas Cook got campaigns live 90% faster, and brands across continents are shaving 60% off content creation time. That’s not AI replacing marketers; it’s AI letting them breathe again.
Raviteja Dodda, the calm assassin in the CEO chair, and Yashwanth Kumar, the architect of MoEngage’s AWS backbone, are turning engagement into intelligence. Alongside CFO Narasimha Reddy and CRO Yash Reddy, the crew is scaling with precision, deepening roots in North America & EMEA while hunting top-tier AI talent in Bengaluru & San Francisco.
MoEngage isn’t selling marketing software, it’s orchestrating the future of digital empathy. Every click, every swipe, every message refined by data, powered by AI, and grounded in timing that feels human. When you can process a trillion events a month and still make every one feel personal, that’s not automation. That’s art coded in Python.
