There is a quiet truth in construction. The cranes move. The earth shifts. Billions in steel and diesel trade hands. And behind the curtain, a surprising amount of it still runs on software that feels like it was installed when flip phones were hot.
Moab just stepped out of stealth with $16M across Seed and Series A, both led by Elad Gil, with strong backing from Ironspring Ventures and angels Karim Atiyeh of Ramp and Dave Yuan of Tidemark. Capital is loud. Conviction is louder. When operators who understand scale write checks twice, you lean in.
Charles Soll, Co-Founder and CEO, cut his teeth as an early Product Manager at Uber. He understands operational chaos at velocity. Patrick Anderson, Co-Founder and CTO, was Head of Core Engineering at Ramp and employee number 11. He knows what durable systems look like when transaction volume starts to sweat. Together, they built Moab as a modern operating system for equipment rental and dealership businesses. Not a patch. Not a plugin. An operating system.
Equipment rental is the backbone of modern construction, yet many operators still rely on on-premise infrastructure and legacy ERP systems that were not designed for real-time visibility or capital intensity at scale. Moab is workflow aware and AI native, supporting dispatch, billing, accounting, and fleet management in one unified system. It is built for mid-market and enterprise operators who manage serious fleets and even more serious expectations.
They are already working with enterprise customers across North America, including Axis Portable Air, Battlefield Equipment Rental owned by Toromont Industries, Texas First Rentals owned by HOLT Cat, and National Trench Safety. That is not a beta list. That is a proving ground.
Moab projects that next year its platform will manage more than $2.5B in transaction volume while overseeing more than $4B of fleet assets. That kind of gravity does not happen because of a slick deck. It happens when throughput increases, when live operational insights replace guesswork, when the system actually understands the business it is running.
The lesson for founders is simple and uncomfortable. Pick a market everyone overlooks because it feels unsexy. Learn it deeply. Build for the operators, not the headlines. Then bring in investors who respect the grind.
Moab is not chasing noise. It is giving leverage to the companies that move dirt, steel, and economies. In a world obsessed with shiny apps, that kind of focus feels almost rebellious. And if you operate heavy equipment, you already know the heaviest lift is not the excavator. It is the system underneath it.
