Los Angeles just got louder in the tech corridors. MarqVision raised a $48 million Series B, pushing their total haul to $90 million, and making it clear they’re not just in the counterfeit takedown business anymore, they’re engineering the backbone of brand control every CEO craves. Led by Peak XV Partners, with Salesforce Ventures, HSG, Coral Capital, Michael Seibel, and returning believers Y Combinator, Altos Ventures, and Atinum Investment all in the mix, this isn’t just capital. It’s conviction.
Mark Lee and Do Kyung “DK” Lee, two Harvard Law School grads who swapped legal briefs for brand warfare, have scaled MarqVision into a global force in four years flat. Headquarters in Los Angeles with hubs in San Francisco, New York, Seoul, Paris, Shanghai, and Tokyo aren’t cosmetic. They’re staging grounds in the very markets where 90 percent of counterfeit sales originate. You don’t plant flags in those cities unless you’re intent on rewriting how brands defend, recover, and grow.
The numbers aren’t polite, they’re aggressive. Annual recurring revenue has doubled every year, now past $25 million, with eyes on $100 million by mid-2027. Over 350 brands across fashion, luxury, gaming, beauty, and beyond, Pokémon, Ralph Lauren, LVMH, Miele, Gentle Monster, Kangol, Baccarat, already trust MarqVision. And this isn’t just defense. Clients see 5 to 10 percent topline growth by investing half a percent to one percent of online revenue into protection. That’s not cost. That’s a multiplier.
The platform is the secret weapon. Marq AI isn’t scanning, it’s hunting. Generative AI and computer vision power 100,000 weekly enforcements with a 97 percent removal rate. Takedowns run twenty times faster than legacy outfits still shuffling cease-and-desists like fax machines. Counterfeits, pirated content, impersonations, gone. And while they’re neutralizing threats, they’re surfacing intelligence on supply chains and pricing models. Defense morphs into strategy.
Leadership is stacked. Mark Lee and Do Kyung “DK” Lee headline, backed by Daniel Lim on engineering, Joo Hyung “Rino” Lee advancing AI after Stanford and Google, Christina Kim driving marketing, Sean Hyun Lee running People, Niels Kvaavik scaling sales, Tony Pham directing revenue ops, Jake Morgan leading brand protection after MarkMonitor, and Joseph Yang on customer success. Advisors like Charlie Abrahams, plus regional hires Kevin Day and Takeshi Suzuki from OpSec, add steel to the bench.
The fresh capital is already mapped: half into AI and engineering firepower, $10 million toward enterprise readiness, $10 million to fuel Japanese expansion, and Salesforce integrations to put ROI proof straight into dashboards. This is how brand control shifts from reactive service to essential operating infrastructure.
When you call your company MarqVision, you better see further than the next quarter. Mark Lee and Do Kyung “DK” Lee aren’t building a tool. They’re constructing a system where originality isn’t just protected, it compounds. In a world choking on knockoffs, that kind of vision is oxygen.
