Loosid just leveled up with the kind of move that makes the ecosystem stop mid-scroll. AWS doubled down with a 2nd round of funding, brokered again by Innovative Solutions, and it lands right as Loosid shifts from a high-growth consumer platform into an enterprise engine powered by SAM AI. When AWS backs you once, it is curiosity. Twice means they see the runway. MJ Gottlieb and Zhanna Basina have been building toward this moment since 2018, with Kirill Basina rounding out a founding trio that understands both the math and the humanity behind addiction. It is rare to see a mission this personal become a business this scalable, but Loosid has been doing that since day one.
The story gets sharper when you look at the numbers. Loosid has grown into a national ecosystem with 350K to 400K members, more than 17.1M sessions, nearly 200K friendships sparked, and ratings above 4.3 on both iOS and Android. Revenue jumped from $73K in 2023 to $655K in 2024, a 795% surge that tells you product-market fit is not a theory here. Subscriptions alone jumped 980%. Monthly revenue went from $4.6K to $59K. And with 2025 projections aiming at $4.15M, with $3.65M coming from dating and SAM subscriptions, you can see the machine tightening.
But the real plot twist is SAM AI stepping into the enterprise arena. Employers lose $81B a year to addiction-related productivity hits, and 232M workdays disappear in the same cycle. SAM AI plugs into EAPs, treatment centers, and even criminal justice systems with 24/7 support, predictive relapse prevention, HIPAA compliant confidentiality, and AWS scale behind it. Loosid is not selling an app. Loosid is selling restored productivity, stabilized teams, and support people will actually use because it does not judge them for being human.
The leadership team reflects that same mix of grit and precision. MJ Gottlieb brings lived sobriety and 31+ years of entrepreneurial scar tissue. Zhanna Basina brings 24 years in healthcare and an 8x EBITDA exit from a company with 2K+ employees. Kirill Basina supports the operational backbone. Nina Hendricks drives execution as COO from Denver. Together they are scaling pilots across the U.S., expanding the Loosid Marketplace to 150+ brands, growing the Sober Shop, onboarding 24 treatment centers, and pushing toward 1M+ members and positive cash flow by the end of 2025.
Loosid built a home for people who were told to keep quiet about their struggles. Now the company is stepping into the enterprise world to make sure the systems around them finally speak up.
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