Laurel didn’t just raise $100M, they reclaimed time as a currency. And like any good currency, it’s not just about how much you have, it’s about how well you use it.
Founded in 2016 by former litigator turned founder Ryan Alshak, Laurel was born not from a business school case study, but from something real, watching his mom fight brain cancer and realizing just how brutal and beautiful time really is. That realization? It became the company’s north star, “Return time to the world.” That’s not branding, that’s bloodline.
Fast forward to 2025 and Laurel’s raised a crisp $100M Series C led by IVP, joined by heavyweights like GV, 01.a, DST Global, Kevin Weil, Alexis Ohanian, Vladimir Fedorov, Arash Ferdowsi, and Hans Tung. Returning champs ACME, Anthos, Gokul Rajaram, TIME Ventures, and AIX Ventures came back for another round. When people of this caliber double down, it’s not a bet, it’s belief.
This isn’t your average “track-my-time” SaaS play. Laurel is the world’s first AI Time platform, meaning it doesn’t just log time, it translates time into truth. Into business intelligence. Into firm profitability. Because if you’re still using spreadsheets or guesswork to understand how your talent spends their day, you’re flying blind with a full tank. Laurel’s AI captures, classifies, and contextualizes every task in real time. Desktop to cloud, Outlook to Zoom, it’s all tracked, encrypted, and turned into data that means something.
This raise isn’t about scale for scale’s sake. It’s about solving what Laurel calls the “time intelligence challenge.” Firms know where the money goes. Laurel shows them where the time went, and what it’s worth. Over 100 of the top legal, accounting, and consulting firms are already on board, and they’re seeing real returns, 28 more billable minutes per pro per day, 4–11% profit lift, and usage up 500%. That’s not traction, that’s transformation.
From its San Francisco HQ, Laurel is scaling globally, US, UK, EU, Canada, Australia. And with Apache Airflow running its MLOps, Mori as its LLMchat interface, and a security stack that’s SOC2TypeII, HIPAA, and BYOK-ready, this platform’s enterprise-grade and enterprise-tested.
So yeah, Laurel isn’t just about saving time. It’s about changing how professional services value it. And when you’re sitting on $5B+ in processed GMV, $360M in net-new client value, and a 300% ARR growth rate, you don’t just join the conversation. You set the clock.
Congratulations to founder and CEO Ryan Alshak, Principal Data Scientist Vincent La, Head of Design Michael Mizono, and Principal ML Engineer James Howard. You’ve turned timekeeping into time intelligence, and that’s a game only the bold can win.
