The healthcare world just got a wake-up call out of Needham, MA. knownwell, the weight inclusive primary care force founded by Brooke Boyarsky Pratt and Dr. Angela Fitch, just locked in a $25M oversubscribed strategic-led financing round. CVS Health Ventures led the charge, joined by MassMutual Catalyst Fund, Intermountain Ventures, a16z Bio + Health, and Flare Capital Partners. Oak Street Health co-founder Geoff Price didn’t just write a check; he grabbed a board seat, bringing value based care wisdom that gives this round a backbone of credibility and vision.
knownwell isn’t chasing buzzwords or fads. It’s building a system that finally treats obesity like what it actually is: a chronic disease that deserves data-driven, stigma-free care. The model blends hybrid clinics in MA, GA, IL & TX with a nationwide virtual platform that’s equal parts compassion and code. HIPAA-secure, AWS-hosted, React-built, Twilio-powered tech that serves medicine, not the other way around. The results tell the story: a 93% avg 1-yr sustained weight loss rate, 91% retention, and a net promoter score that lives in the 90s. That’s not marketing polish, that’s performance backed by patients.
Brooke Boyarsky Pratt took her own experience with weight stigma and turned it into purpose, while Dr. Angela Fitch, ex-Harvard Med faculty and Immediate Past President of the Obesity Medicine Association, brought the clinical firepower to make it real. Together, they built a company that makes empathy operational and outcomes measurable. With 2025 revenue estimated around $7.3M and a growing team of 50+, knownwell is scaling not through hype but through hard metrics and human results.
This new capital isn’t just fuel; it’s a multiplier. The plan: open 5–7 new hybrid clinics by Q4 2026, deepen payer and employer partnerships, and drop a mobile app that makes patient self-management and community support feel seamless. AI-driven personalized care recommendations are next, and SOC2 Type II certification is underway to lock the digital side tight. The roadmap isn’t guesswork; it’s a blueprint for a smarter, fairer healthcare system.
knownwell’s mission lands where medicine forgot to look: treating people, not numbers. In a $260B obesity-related care market, that’s not a niche; it’s a revolution built on evidence and empathy. And if you’re watching closely, it’s one of those rare healthcare stories that makes you believe this industry might finally start living up to its name.
