When you’ve sold over a million policies in a country known for rain, tea, and passive-aggressive driving, and you’re not even from there, you’ve earned the right to call yourself embedded. That’s INSHUR for you. Not just embedded insurance. Embedded deep. In rideshare, delivery, fleet ops. In Uber. In Amazon Flex. In the bloodstream of the gig economy.
And now? They’re loading the tank with another $35 million in fresh growth financing, led by Trinity Capital. That’s NASDAQ-traded fuel, people. With the return of longtime believers like Viola Growth, MS&AD Ventures, Munich Re Ventures, MTech Capital, and JVP, it’s not a funding round, it’s a loyalty program. Shoutout to Burch & Company, Inc. for quarterbacking the raise.
INSHUR isn’t some hotshot startup with a shiny app and a prayer. This crew’s been grinding since 2016, when Co-Founder & CEO Dan Bratshpis, whose family hustled yellow cabs in New York before Uber was a verb, linked up with David Daiches, now Co-Founder & COO, to bring commercial auto into the 21st century. They didn’t just digitize insurance. They made it move. Mobile-first quoting. Real-time binding. Dynamic AI pricing models that adjust faster than a rideshare driver switching from Uber to DoorDash mid-shift.
Based in Phoenix, but playing across all 50 states, the UK, and the Netherlands, INSHUR has built a modular, cloud native platform that rolls into new markets like it’s pulling up to a green light. Their secret sauce? Embedded APIs, proprietary underwriting algorithms (with patents pending), and serious partnerships: Uber in the U.S., Amazon Flex’s Pay-as-you-Flex product, Turo’s car-sharing integration. You don’t get there by luck. You get there by outbuilding the old guard and outrunning the new.
That $35 million is already earmarked, expanding U.S. licensing, evolving AI to tackle autonomous vehicle coverage, growing deeper across Europe, and building infrastructure that doesn’t blink when scaling. They just brought in Tal Brener as Group CFO, Mark Dennis (ex-Munich Re) as COO Europe, and Simon Logan (ex-Uber) to oversee commercial and legal. That’s not staffing up. That’s stacking an Avengers-level bench.
This isn’t about chasing disruption. It’s about owning evolution. INSHUR isn’t disrupting insurance, they’re dissolving the friction that made it unbearable in the first place. They’re not pitching coverage. They’re embedding trust, in real-time, where the rubber meets the app.
