When your platform is called Hightouch, it better land smooth and hit hard. And that’s exactly what this crew has done, again.
Fresh off a strategic extension of their $80M Series C, Tejas Manohar, Kashish Gupta, and Joshua “Josh” Curl just locked in a quiet power move. No fanfare, no champagne emojis, just Snowflake Ventures and Capital One Ventures stepping deeper into the ring. Translation? The market’s smartest capital is doubling down on a warehouse-native, AI-first CDP that’s not here to blend in.
Founded back in 2019 by three former Segment engineers who ditched dashboards for decisions, Hightouch isn’t peddling another overhyped “platform” trying to reinvent the wheel. They’re giving marketers the keys to their own data, syncing directly from warehouses like Snowflake, BigQuery, and Redshift into 250+ SaaS tools, without adding a single silo or Frankenstein-ing a stack together. If your growth playbook still includes downloading CSVs to update your HubSpot lists, it might be time to sit this one out.
But what makes this round strategic isn’t just the investors. It’s the velocity. Hightouch has scaled from 4 customers in 2021 to over 800 enterprise accounts across retail, finance, SaaS, media, and healthcare. They doubled ARR to $20M, launched AI Decisioning to orchestrate fully autonomous lifecycle campaigns, and rolled out a visual audience builder so intuitive, even the most data-phobic CMO can feel like a SQL whisperer.
And let’s not skip the most important lesson here: distribution wins, but only if your product delivers. You don’t get Spotify, Fundrise, WHOOP, and Calendly on your client list by pitching dreams. You get them by building real infrastructure, agentic AI, identity resolution, near real-time sync, and warehouse-native execution. Real tech, solving real marketing problems, in real time.
So yeah, this isn’t just an “extension.” This is a statement. A quiet one, but the kind that makes noise where it counts. With Snowflake and Capital One now deeper in the stack, and leadership from operators like Josh Kanagy, Brian Kotlyar, Cherry Miao, Corey Stein, and Prakash Durgani, Hightouch is playing long-game chess in a space filled with short-term checkers.
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