Home care isn’t the place most investors go hunting for disruption. It’s paperwork, compliance, late-night caregiver calls, and Medicaid systems that still think fax machines are cutting-edge. But buried in that mess is one of the biggest untapped markets in healthcare, and GEOH just lit the signal flare with more than $30M in Growth funding. Council Capital led the round, joined by Boomerang Ventures, First Leaf Capital, and VisionTech Partners. These firms don’t back noise, they back inevitability.
The origin story matters here. Doug Rowe wasn’t some outsider with a deck full of buzzwords, he was living the grind of running a home care agency and losing hours to broken paper processes. Partnering with technologist Dylan Vester, who cut his teeth building solutions at Microsoft and Salesforce, they designed GEOH as the software they wished already existed, a cloud-based, compliance-first platform that doesn’t just digitize the pain, it erases it.
That foundation pulled in talent with the scars to scale it. CEO Tom Bumgardner joined in 2021, bringing decades of healthcare tech experience and a track record of turning complexity into growth. COO/CFO David Gunn, who previously helped SonarMed push from concept to acquisition, brought the operational and financial precision healthcare demands. Together, they’ve built a company that doubled revenue three straight years, boosted headcount by 280 percent since 2022, and now supports 300 agencies and 5,900 caregivers nationwide. Along the way, GEOH’s systems have processed $275M in claims, proof that this isn’t vaporware.
What makes GEOH stand out isn’t just its software, it’s the model. Agencies don’t want another login screen with AI buzzwords bolted on. They want a partner. GEOH delivers Electronic Visit Verification that automatically syncs with Medicaid systems, AI-powered SMART Scheduling that keeps visits billable and compliant, and SMART Bill technology that strips the errors out of claims. Layer on white-glove service, and agencies get more than a tool, they get mission control.
This $30M round pushes GEOH into its next act, expanding deeper across the Midwest and Southeast, investing in AI to tighten efficiencies, and eyeing strategic acquisitions that can widen the moat. Council Capital’s healthcare pedigree means GEOH isn’t just scaling, it’s scaling with precision.
The demand isn’t in question. The U.S. home care market is projected at $107B in 2025, with nearly 9 out of 10 seniors preferring to age in place. Complexity is the choke point, compliance is the battlefield, and GEOH is arming agencies with the infrastructure to not just survive, but dominate. Rowe spotted the pain, Vester built the solution, Bumgardner and Gunn scaled it. With $35M raised to date, GEOH is positioned to go further, faster, and deeper into the future of home care.
