Every once in a while, a company steps into a space so outdated you can hear the tech groan under the weight of its own spreadsheets. That’s where FLiiP found its rhythm. Born out of a gym owner’s frustration with clunky, fragmented software, founder & CEO David Bourbonnière didn’t just want to lift weights, he wanted to lift an industry. What started as a side hustle solution at Club Athlétique SENS in Saint-Basile-Le-Grand evolved into a full-scale SaaS engine powering multi-location gyms across continents. And this month, FLiiP just added another rep to the growth stack, locking in a $1.5M debt facility from CIBC Innovation Banking, led by Managing Director Éric Laflamme.
This move follows their $4.4 M CAD seed round in Feb 2025, led by Cultivation Capital and Boreal Ventures, with early believers Jim Texier and Florent Cailliau joining the squad. That puts FLiiP’s total raise at roughly $5.9M USD, a clean lift toward global expansion. The timing couldn’t be tighter. The fitness industry’s digital transformation is still lagging in the lowest quartile, with operators juggling disjointed systems and PE-backed platforms obsessed with margins over member experience. FLiiP saw that chaos and decided to build calm into it.
Under the leadership of Bourbonnière, COO Thomas Albisser, and CGO Ossama (Oss) Ouahdi, who cut his teeth at Lightspeed, FLiiP isn’t selling dashboards. They’re selling clarity. It’s a unified operating system for the fitness world: payments, scheduling, CRM, analytics, marketing automation, all stitched into one interface that actually gets how gyms run. Real talk, it’s rare to find a tech platform with this much sweat equity built in; half their team used to run gyms themselves. That’s not user empathy, it’s lived experience coded into software.
With customers like Iron Bodyfit, Blackburn Athletics, Blackburn Pilates, and Tonic Gym & FIC, the traction speaks for itself. Triple-digit growth pre-seed, plans to double headcount by 2027, and expansion rolling through Canada, the U.S., and Europe. CIBC’s capital isn’t a safety net, it’s jet fuel. It’s what happens when financial muscle meets operational hustle.
FLiiP’s playing in a space where most competitors went corporate years ago, leaving innovation on the bench. But this team’s not waiting for the bell, they’re already mid-round, gloves up, AI-powered, and swinging for the next evolution of fitness management. The growth story here isn’t about raising capital, it’s about raising standards.
