Fixated did not show up to make creators louder. It showed up to make them last. That distinction matters in an economy where attention spikes fast and burns out faster. Since July 2023, Fixated has been quietly assembling something closer to an operating system for modern entertainment, grounded in content ownership, scale, and durability rather than vibes and brand decks.
Now Eldridge Industries is doubling down. A follow-on growth investment announced Dec 18, 2025, brings total available capital to 50M+ USD, led again by Todd Boehly and the Eldridge team. When the same capital shows up twice, that is not a flyer. That is pattern recognition. Eldridge does not chase noise. It builds long arc platforms across media, culture, and IP, and Fixated fits that thesis clean.
The founding team explains the why. Zach Katz carries 20+ years of music industry scar tissue, from Beluga Heights to BMG North America to FaZe Clan, with a throughline focused on artist development and monetization that survives market shifts. Jason Wilhelm understands creators from the inside out, having built TalentX and helped scale the Sway House era before most brands knew how to spell TikTok. Dean Johnson knows how to manufacture internet gravity at studio scale. Luc Boulch brings the rare founder advantage of being both operator and product, fluent in virality because he lived it early and aggressively.
Fixated’s model is simple and ruthless. Content comes first. Revenue follows content, not the other way around. With 20+ branded channels, ~3B monthly views, a 25,000+ clipping and distribution network, and gaming IP generating 250M+ plays across Fortnite and Roblox, this is infrastructure, not representation cosplay. The TurboTax Fortnite activation did not just perform. It ranked #1 on the platform. That is execution, not luck.
The creator roster reflects the strategy. Sketch, The Botez Sisters, Zach Justice, Sofie Dossi, and others are not treated as talent to be booked but as businesses to be built. Acquisitions of CAMP Talent and Moondust Management in April 2025 added depth, leadership, and range, expanding the bench to 40+ operators who know how to ship.
This capital fuels more infrastructure, more M&A, more production, and monetization paths that do not collapse when brand budgets tighten. Fixated is not chasing the creator economy. It is fixated on owning the pipes that power it, and Eldridge Industries just made that direction impossible to miss.
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