In a world where B2B buyers dodge sales calls like spam filters on caffeine, trust has quietly become the most valuable currency in the enterprise game. And while most vendors are still handing out PDFs like it’s 2010, Deeto is over here turning real customer voices into liquid gold. Not testimonials. Not logos. Proof. At scale. With teeth.
Founded in 2022 and based in NYC, Deeto was born from a hard truth: B2B relationships got transactional, robotic, and frankly… boring. Buyers research quietly, delay vendor interaction, and trust peers over pitch decks. So Co-Founders Eran Baron (CEO), Golan Raz (COO), and Yossi Gelman (former CTO) didn’t build another “customer advocacy tool.” They built a machine that speaks human at enterprise scale, one that listens, learns, and launches real user stories into every sales moment that matters.
And it’s working. With clients like Atlassian, Dropbox, Klaviyo, Bloomreach, and 6Sense already riding the wave, Deeto’s not just playing in the arena; they’re laying the foundation. Just ask Made4net, who used Deeto to scoop up 149 testimonials in 2 days. Result? 41 fresh references. 38 reviews. 36 case studies. No begging. No bribing. Just precision targeting, AI-matching, and frictionless collection from the people who matter most: your actual customers.
That’s why Jump Capital just led Deeto’s $12.5 million Series A, with Saaya Pal calling the team’s work “infrastructure for scalable, actionable customer-led growth.” And she’s not wrong. Backed by UpWest, TAL Ventures, Mertor, and TAU Ventures, the round brings Deeto’s total haul to $17 million and puts them in the fast lane toward becoming the customer layer modern GTM teams can’t live without.
With roots in Xerox, Atlassian, Google, and Sisense, the founding team brought big-league muscle to a problem most didn’t even know how to describe. Now they’re building smarter AI, spinning out custom microsites, integrating deeply into CRMs, and tracking ROI like it’s Wall Street earnings season. They even filed a patent last October for smart reference-prospect matching. That’s not marketing fluff; that’s IP in motion.
In a market projected to hit $1.6B by 2034, Deeto’s timing isn’t just good; it’s surgical. They’re not selling software. They’re unlocking trust at the speed of sales. While everyone else is still “customer-centric,” Deeto’s making the customer the center of the action. No more recycled quotes. No more last-minute fire drills. Just data-driven credibility, packaged, matched, and ready to deploy.
You don’t need another buzzword platform. You need what Deeto’s building. The difference? They’re not just enabling customer advocacy. They are the advocate.
