Some folks build software. Others build ecosystems. And then there’s Boulevard, quietly architecting a movement for the overlooked, overbooked, and under-supported backbone of the self-care economy. Salons, spas, medspas, barbershops… they’ve been patching together payments, scheduling, and marketing for years like it’s still 2009. Meanwhile, the rest of tech moved on. Boulevard saw that gap, not as a problem, but as an invitation. And now they’ve just secured an $80M Series D to scale that vision into something even bigger.
Led by JMI Equity, with continued backing from Index Ventures and VMG Partners, this round plants a flag: the business of feeling good is finally getting the tools it deserves. Boulevard isn’t just catching a wave, they’ve built the surfboard, picked the spot, and taught half the lineup how to ride. When $1B+ in annual payments is flowing through your platform, and over 40,000 professionals trust your tech to manage their craft, you’re not “growing”, you’re reshaping an industry.
Credit where it’s due: Matt Danna (CEO) and Sean Stavropoulos (CTO) didn’t stumble into this. They engineered it, line by line, product by product, customer by customer. Matt Danna’s product chops from Fullscreen and DeviantArt fused with Sean Stavropoulos’ aerospace precision to deliver something that actually understands the rhythm of an appointment-based business. And in an industry where time is money, their AI-powered Precision Scheduling™ is playing chess while everyone else is managing a whiteboard.
The client experience isn’t a feature, it is the product. Boulevard gets that. That’s why they’ve layered in real-deal functionality: two-way messaging, integrated POS, marketing automation, loyalty programs, and dashboards that do more than just look pretty. It’s software that works the floor, while you focus on the person in the chair.
And this isn’t just a West Coast glow-up. With offices now in New York, SF, London, Toronto, and Sydney, Boulevard is scaling smarter, not louder. This funding isn’t about runway, it’s about lift. They’re doubling down on R&D, building out enterprise muscle, and expanding into verticals like medspas and barbershops where the opportunity’s wide open.
So no, this isn’t another SaaS company with a flashy UI and a six-month churn cycle. Boulevard is designing infrastructure for a $20B market that’s been underserved for decades. Fragmented, sure, but ripe. When you’ve got a product that cuts no-shows by 71% and boosts bookings by 16% in 90 days, that’s not a feature update. That’s a paradigm shift.
Congrats to Matt Danna, Sean Stavropoulos, and the Boulevard team. $188M raised to date. 200,000+ potential U.S. locations still out there. This story’s just getting warmed up.
