$17.1M says 1 thing loud and clear. Wallets are not just for your credit cards anymore. Badge just secured $13.8M in Series A funding led by TTV Capital, with Stripe, Synchrony Ventures, and Infinity Ventures stepping in. That stacks on top of a previously unannounced $3.3M seed round led by QED Investors, bringing total funding to $17.1M. Lynne Laube of TTV Capital, co-founder and former CEO of Cardlytics, is joining the board. When operators who built performance marketing machines place a bet, they are not buying vibes. They are buying conviction.
Congratulations to Eric Senn, Founder and CEO of Badge, for turning a quiet thesis into a capitalized reality. Founded in 2023 and based in San Francisco, Badge is building the operating system for mobile wallets. Not a feature. Not a plugin. Infrastructure.
Apple Wallet. Google Wallet. Even Samsung Wallet. Most brands treat them like digital filing cabinets. Badge treats them like live wires. The pitch is simple and sharp. Mobile wallets are becoming the most underpriced, underleveraged customer interface on the planet. Instead of begging for attention in crowded inboxes or renting space on social feeds, brands can sit directly on the home screen. Persistent. Dynamic. Updated in real time. Badge gives enterprises the APIs and tooling to design, issue, update, and measure wallet passes at scale. Loyalty cards, offers, tickets, gift cards, all programmable. All measurable.
This is not theory. Badge positions itself as enterprise infrastructure, with high volume APIs powering millions of passes across global markets. SOC 2 certified. GDPR ready. Encryption end to end. Security by default, not by apology. For regulated industries and scaled brands, that matters.
Investors are calling mobile wallets the next major customer interface. That phrase sounds bold until you look at behavior. Consumers already check their phones dozens of times a day. The question is not whether the wallet lives on the device. It does. The question is who owns the experience inside it. Eric Senn has been here before. At Storr, he leaned into mobile commerce early. With Badge, he is leaning into what happens after the tap. Not just transactions, but ongoing relationships. The connective tissue between brand and buyer.
For enterprise teams juggling loyalty, CRM, promotions, and payments, Badge is not selling hype. It is selling control. Control over distribution. Control over messaging. Control over measurement. In a market where attention is rented and algorithms change overnight, owning a direct channel feels less like a luxury and more like oxygen.
