A company called ROLLER keeps living up to its name, another $50M secured. The name alone sounds like motion, momentum, and maybe a touch of mayhem, the good kind, the kind that disrupts sleepy industries that forgot how to move. Founded by brothers Luke Finn and Mark Finn, alongside Will Nicholson, this crew took a fragmented, analog world of ticketing, POS, and guest management and turned it into a single, sleek platform for venues that thrive on joy, not chaos.
From Melbourne roots to an Austin HQ, ROLLER has built a cloud-based ecosystem that now powers 3K+ venues across 30+ countries. Theme parks, trampoline centers, zoos, escape rooms, you name it, ROLLER’s tech quietly runs the show while guests think it’s all just magic. That’s when you know a system works.
This latest Series E raise, $50M led by Insight Partners with J.P. Morgan joining the ride, feels less like funding and more like fuel. Luke Finn said it best: the mission isn’t to play defense, it’s to empower operators to grow, delight guests, and thrive in a world where mediocrity has no cover. Insight’s Rachel Geller doubled down on the praise, calling ROLLER’s growth and leadership “category-defining.” And Mark Finn? Always the strategist, he made it clear this isn’t just about scaling up, it’s about strategic freedom, the kind that funds both innovation and acquisition.
J.P. Morgan’s Peter Bairaktaridis joined the chorus, pointing to the bank’s commitment to backing global tech scale-ups. That’s a heavyweight lineup for a company already processing $4B in transactions annually and crossing $10B in lifetime volume. Not bad for a business born from three founders staring down the digital dark ages of the attractions industry.
Behind the numbers is a relentless rhythm. 5M+ bookings a month. 100M+ guest visits a year. 99.99% uptime. Over 100 product enhancements in the last 12 months. AI features, expanded financial tools, a growing partner ecosystem, and a 32% YoY headcount surge, all signs of a company that doesn’t just move fast, it evolves faster.
With acquisitions like BookNow Software and Active8 under its belt, ROLLER isn’t chasing the market, it’s defining it. The $50B+ leisure and attractions sector has waited decades for this kind of clarity, and now the lights are on.
