Applitools was founded in 2013 with a conviction that software quality could no longer rely on brittle scripts and pixel-by-pixel guesswork. Adam Carmi and Moshe Milman built the company around a sharper premise: testing should think. Gil Sever, serving as founding CEO, helped translate that premise into a company capable of scaling beyond a developer tool into infrastructure. The problem they identified early still defines the opportunity today. Applications evolve constantly. Interfaces shift. Devices multiply. Code moves faster than review cycles. In modern SaaS environments, that velocity turns small visual errors into brand-level liabilities.
The leadership shift in October 2025 marked the next chapter. Anand Sundaram stepped in as CEO with a mandate shaped by scale, not experimentation. With prior leadership roles at CloudZero and SmartBear, Anand Sundaram understands the pressure enterprise teams face when release cycles compress and quality cannot slip. Thoma Bravo’s backing as a portfolio owner reinforces the signal. Private equity does not lean into science projects. It invests in durable platforms. Applitools is being positioned as core infrastructure for AI-driven development.
The company’s differentiation lives in Visual AI. Not cosmetic comparison. Not surface-level automation. Visual AI interprets intent. It evaluates applications the way a human would, isolating meaningful differences while ignoring noise. That shift matters commercially. False positives drain engineering time. Test maintenance compounds silently. When AI begins generating code at scale, fragile test suites become operational risk. Applitools reframes testing as deterministic, purpose-built AI rather than generalized models loosely applied to quality assurance.
Adam Carmi, Co Founder and CTO, continues to guide the technical architecture. Moshe Milman, Co Founder and COO, anchors operational execution. Under Anand Sundaram, the narrative tightens around autonomous testing as infrastructure, not add-on. Earlier capital, including a $2.5M Series A and a $31M Series C from firms such as Magma Venture Partners and OpenView, established the growth trajectory. Thoma Bravo’s involvement shifts the company from venture-backed contender to scaled platform within the broader SaaS economy.
The market context sharpens the urgency. Front-end complexity is accelerating. Regulatory scrutiny around digital experience is rising. Enterprises cannot afford reputational damage triggered by visual defects in customer-facing products. In that climate, testing becomes strategic leverage. Applitools positions itself as the layer that protects revenue velocity without slowing deployment cycles. That framing resonates deeply across enterprise SaaS operators who measure risk in churn, not just bug counts.
Applitools is hiring as it expands its autonomous testing platform. Builders who understand the intersection of AI and quality, operators who value deterministic systems, and partners navigating high-scale software environments should pay attention. The next phase of competitive advantage in SaaS will not come from shipping faster alone. It will come from shipping with confidence.
