In 2021, two filmmakers from Georgia, Andrew Levy and Sam Birdsong, looked at a mountain of unused footage and didn’t just see waste, they saw buried treasure. Years spent at Chispa House had shown them the brutal math of video production: hours filmed, minutes used, value left to rot. Their answer was AdPipe, an AI-powered platform built to repurpose and personalize video content at scale. Not some gimmicky automation play, but a system designed for enterprise brands to turn dormant video libraries into living, modular assets that could be localized, customized, and distributed faster than agencies could cut a trailer.
Now AdPipe is making noise with a $12 million Series A, led by Lightview Growth Partners and joined by a sharp bench of believers including Emery Wells of Frame.io, Atlanta Ventures, Tom Noonan, and Engage VC. That brings total funding to $18 million, stacked on top of a $6 million seed last year. The metrics are the kind of numbers founders dream of tossing out in boardrooms: production costs down 88 percent, output up tenfold, library utilization above 80 percent, and customer conversion rates boosted by as much as 600 percent. With the global enterprise video market projected to hit $48 billion by 2030, this is not a niche experiment, it is a growth engine running wide open.
Andrew Levy and Sam Birdsong didn’t build AdPipe to replace creativity with machines. They built “human-touch AI” to handle the grunt work, clip selection, editing, localization, compliance, so humans could focus on storytelling. That balance between speed and authenticity is why enterprises across healthcare, hospitality, and manufacturing are signing on. The platform is cloud-native, SOC2 compliant, integrated with marketing and asset management tools, and designed for security-conscious global brands. The promise is simple: scale content without losing the voice that makes it resonate.
The fresh capital is already earmarked. Expansion of engineering, product, and go-to-market teams. Development of emotion-driven editing modules. Deeper integrations with CRM and marketing automation systems. Analytics dashboards that track campaign impact in real time. And the move into a new South Downtown Atlanta headquarters isn’t just real estate, it is a flag planted in the ground, proof that AdPipe is growing out of Athens while staying firmly rooted in Georgia’s tech ecosystem.
This raise isn’t just validation for AdPipe. It is a signal to every brand still paying too much for too little video. The footage you already own has untapped potential. AdPipe knows how to unlock it, multiply it, and deliver it back at scale. In an industry drowning in noise, that kind of efficiency isn’t just smart business. It is survival.
