Just under the surface of most enterprise tech stacks lies a goldmine of data, untapped, underleveraged, and aging faster than an inbox full of unread Slack notifications. The difference between surviving and dominating in 2025? Knowing how to turn that data into foresight, not just hindsight. Enter CRED, and no, it’s not just another AI company playing Mad Libs with buzzwords. This one came to play offense.
After quietly building in the shadows since 2018, CRED just stepped into the light with a $15M seed round led by defy.vc, backed by heavyweights like HOF Capital, Alumni Ventures, LDV Partners, Streamlined Ventures, SilverCircle Ventures, Octopus Ventures, BAM Ventures, Gaingels, and even the leader of one of the biggest PE firms on the planet. Translation: real money sees real traction. And that’s exactly what Founder and CEO Jon Carr-Harris and team have been cooking.
Before this, Jon built Swish, a global innovation lab serving brands like Google, Microsoft, Nasdaq, and McDonald’s, basically a résumé that reads like a unicorn mixtape. Add in early involvement with THORChain (yes, the $4B exit kind) and you start to see the picture. This isn’t a guy stumbling into AI. He’s engineered for it. Daniel Stridsberg is steering strategy, Emily Perretti holds down internal ops, Cherry Shah leads engineering, and Anthony Meir is pushing deals like he’s trying to bend the commercial universe.
So what is CRED actually doing? Think of it like giving enterprise teams the keys to their own hedge fund-level intel. They plug into Salesforce, HubSpot, Outlook, Dynamics, then CRED fuses all that internal data with real-time external market signals. The platform processes over 100,000 unique data points and over 5,000 proprietary signals on more than 200M companies and nearly a billion employees. Not just dashboards and charts. Real, ranked, contextual recommendations that tell you what’s about to happen, before it does.
They’re not selling pipe dreams either. 25 enterprise clients, including the Golden State Warriors, UTA, Brooklyn Nets, Williams F1, and Fulham, have already booked $100M+ in net new revenue and saved 10,000+ hours per month in the process. One customer said 60% of new opportunities come directly from CRED triggers. That’s not a tool. That’s a growth engine with a six-pack of Red Bull and a Wall Street IQ.
And yes, they started in sports and entertainment. Because if you can predict how fans spend, you can sure predict how enterprises move. The expansion play is already live, with a fresh San Francisco office, a fast-growing team, and plans to scale across verticals faster than most Series B companies even dare.
The takeaway? CRED is here to make predictive intelligence feel less like magic and more like muscle. Hedge fund power in enterprise form, finally democratized.
